Senior Marketing Campaigns Manager – Department for International Development – Darlington

Department for International Development

Job summary

Our Mission

At BEIS, we are leading the UK’s recovery from coronavirus and are building a stronger, greener country. Our varied work makes a real difference to people across the UK and internationally. This is a fantastic opportunity to become part of the BEIS team and our exciting mission!

We lead on the UK’s commitments to tackle climate change and drive green economic growth. We support businesses to create jobs and increase opportunity in regions across the UK. We also encourage investment and innovation to make the UK a science superpower producing research that will improve lives.

Our Inclusive Environment

We are building an inclusive culture to make BEIS a brilliant place to work where our people feel valued, have a voice and can be their authentic selves. We value difference and diversity, not only because we believe it is the right thing to do, but because it will help us be more innovative and make better decisions.

We offer first-class flexible working benefits, excellent employee well-being support and a great pension. We are fortunate to have a range of excellent staff networks and are proud to be a Disability Confident Leader employer. We will support talented people from all backgrounds to build a career and thrive.

We actively welcome applications from anyone who shares our commitment to inclusion. We will fully support candidates with a disability or long-term condition who require adjustments in our recruitment process.

Job description

The Department for Business, Energy and Industrial Strategy (BEIS) sits at the heart of government, and is responsible for delivering the some of it’s top priorities: economic stability and confidence; protecting the vulnerable; and building a better future BEIS’ mission is supported by its multidisciplinary Communications Directorate, who use data and insight- based communications to support our audiences across the UK, enable and promote departmental policies and protect and enhance the reputation of the Department.

This is an exciting opportunity within the BEIS Communications team. This priority campaign is a fundamental part of the overarching government plan to deliver support to workers as part of the work to help address the current Cost of Living challenge.

BEIS are recruiting a high performing Marketing Manager to join their diverse and inclusive team. You should be able to hit the ground running as part of a hard working and high-performing team, in an exciting, fast-paced environment. In you role will help deliver extraordinary marketing and partnership activity to help support behaviour change for businesses and citizens across the UK.

This is a 1 year fixed term appointment and an excellent opportunity to bring your skills and experience to a high performing team delivering some of the government’s priority campaigns.

Person specification

• Support the co-ordination of campaign activity from both within and outside the Communications Directorate and across government departments;

• Develop positive and productive working relationships with BEIS policy and communication teams (including Media, Strategic Communications, External Affairs and Digital colleagues), working as a key member of the campaign delivery team;

• Manage external agencies to deliver innovative and impactful campaign and partnership activity that is grounded in audience insight. This includes the procurement (where needed), briefing and delivery of campaigns with media planning, buying and creative advertising agencies;

• Work closely with BEIS Insight and Evaluation team and behaviour change specialists to understand campaign performance and relevant audience insights;

• Deliver robust and insightful campaign evaluation to demonstrate the impact of campaign activity and meaningful insights for future activity;

• Have responsibility for managing the campaign budget, demonstrating the importance of sound budget management and delivering value for money, working closely with finance, business support and commercial colleagues. You will need to deliver measurable outcomes and demonstrate return on investment;

• Line manage one campaign manager.

Skills and Experience

You will:

• Possess strong written and oral communications skills and be adept at delivering projects to deadline and within budget. With experience of paid-for marketing, we expect you to be adept at developing insight and data driven strategies, using social media, and working with partners to support the delivery of campaigns;

• Be an excellent team player who demonstrates a positive and collaborative approach to work;

• Have excellent interpersonal and relationship management skills, and be skilled at building and maintaining networks;

• Have experience of paid-for marketing. We expect you to have experience of managing multiple agencies concurrently. You should also be adept at developing insight and data driven strategies across the entire marketing mix, using social media, and confident working with partners to support the delivery and extend the reach of campaigns;

• Possess excellent project management skills with the ability to multi-task, managing projects on time and budget;

• Understand the importance of, and have some experience in, monitoring and evaluating campaign activity and demonstrating return on investment.


We’ll assess you against these behaviours during the selection process:

Communicating and Influencing

Delivering at Pace

Seeing the Big Picture



BEIS offers a competitive mix of benefits including:

A culture of flexible working, such as job sharing, homeworking and compressed hours.

Automatic enrolment into the , with an average employer contribution of 27%.

A minimum of 25 days of paid annual leave, increasing by 1 day per year up to a maximum of 30.

An extensive range of learning & professional development opportunities, which all staff are actively encouraged to pursue.

Access to a range of retail, travel and lifestyle employee discounts.

A hybrid office/home based working model where staff will spend a norm of 40-60% of their time in the office (minimum of 40%) over a month with flex dependent on balancing business and individual need (from September 2021, depending on how the public health guidance evolves).

Things you need to know

Selection process details

This vacancy is using , and will assess your Behaviours and Experience.

As part of the application process you will be asked to complete a CV and personal statement. Further details around what this will entail are listed on the application form.

Please use your personal statement (in no more than 250 words) to describe how your skills, qualities and experience make you suitable for this role, with particular reference to the person specification.

Applications will be sifted on CV and Personal Statement.

In the event of a large number of applicants, applications will be sifted on the CV. Candidates who pass the initial sift may be progressed to a full sift, or progressed straight to assessment/interview. 

The interview will consist of behaviour questions.

Expected Timeline subject to change

Sift dates: w/c 13th February 2023

Interview dates: w/c 20th February 2023

Interview Location: MS Teams.

Candidates are asked to note the above timetable, exercising flexibility through the recruitment and selection process.

Further Information

This post is advertised as a Fixed Term or Loan contract for a period of 1 year.

Existing Civil Servants and applicants from accredited NDPBs are eligible to apply, but will only be considered on loan basis (Civil Servants) or secondment (accredited NDPBs). Prior agreement to be released on a loan basis must be obtained before commencing the application process. In the case of Civil Servants, the terms of the loan will be agreed between the home and host department and the Civil Servant. This includes grade on return.

Reasonable Adjustment

If a disabled person is put at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes.

If you need a change to be made so that you can make your application, you should:

Contact Government Recruitment Service via [email protected] as soon as possible before the closing date to discuss your needs.

Complete the “Assistance required” section in the “Additional requirements” page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you’re deaf, a Language Service Professional.

We are proud to be a disability confident leader, more information about the Disability Confident Scheme (DCS) and some examples of adjustments that BEIS offers to disabled candidates and candidates with long-term health conditions during our recruitment process can be found in our . A of the guidance is also available.

If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the ‘Contact point for applicants’ section.

If successful and transferring from another Government Department a criminal record check may be carried out. 

New entrants are expected to j

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